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How a Multi-Platinum Producer / Entrepreneur Realized the Power of Analytics
November 9, 2022 @ 10:00 am - 11:00 am UTC+0FREE
Join this session with Derrick Garrett, CEO & Founder of Zoundz Music For Pets on how creating an app helped him realize the power of analytics.
Derrick Garrett is a man of many talents. He produced and engineered records for iconic R+B groups like K-Ci & JoJo and Bobby Brown, as well as many jazz artists such as Roy Hargrove and Sonny Rolins. He is the Founder & CEO of Roundhouse Multimedia, which creates immersive music environments for luxury brands. And most recently, Derrick founded Zoundz Music For Pets, an app-based music solution. Zoundz helps pet professionals and pet parents calm anxious dogs and cats, using species-specific music composed specifically based on research findings on pet behavior.
The launch of Zoundz has opened Derrick’s eyes to the real need for, and power behind, the practical use of data and analytics to inform the science behind the Zoundz application.
Join us as we hear more about Derrick’s incredible journey and his realization that data and analytics are the key to a successful start-up.
Zoundz Music For Pets was a natural culmination of Derrick’s keen entrepreneurial acumen combined with versatile music experience, all driven by his passion for the well-being of animals.
Derrick continues to be recognized globally as the creator of Music Architecture™, a highly effective approach to assessing all aspects of a brand’s physical environment and target demographic audience. The breakthrough approach was the basis for arriving at perfectly curated music, distinctly appropriate for the designated space and always backed by fully turnkey ongoing management. This new approach established a new standard for music management in the luxury resort hotel industry and greatly enhanced guest engagement for global hospitality brands such as Rosewood Hotels & Resorts, Nickelodeon, Grand Hyatt, Planet Hollywood, and many others.
Derrick’s experience producing bespoke music for corporate use by Fortune 500 corporations such as American Express, Ford Motor Company, Viacom, and others, combined with years of record production for A-List artists such as Vanessa Williams, Elvis Costello, and Whitney Houston, allows his unique expertise and knowledge of using music to influence behavior.