May I Have Your ATTENTION, Please: The “Attention Economy”
Please join Mike Lampa, Great Data Minds Chief Analytics Officer as he interviews Patty Klauer for an intriguing Executive Insights discussion. Mike and Patty will discuss the ethical concerns around the collection and use of individual psychographic data. They will also explore issues around online marketing, social media practices and how/why we all need to develop ‘attention literacy’.
Although social media has inspired new levels of connection and brought heaps of new entertainment to our daily lives, it has also come under major review for issues around data privacy and lasting negative psychological effects.
Patty will share her invigorating ideas around “The Attention Economy” and draw awareness to the fact that your attention is valuable. Valuable enough that companies of all sizes engage in behind-the-scenes bidding wars to get your eyes on their messages. Patty believes that we can flip the current advertising model on its head to better respect the individual (and their personal data) who are targeted by companies that are pushing their advertising messages.
Join this passionate discussion to unpack not only the concerns but also the solutions that could help move our society forward towards maintaining a balanced relationship with social media.
Patty Klauer is a long-time data guru who uses her technical expertise to identify solutions to large-scale societal issues. She is currently the Principal Consultant at Global Data Strategy and sits on the Leadership Team at Future Capital. Future Capital is committed to activating the power at the nexus of consciousness and capital for the purpose of societal transformation. Patty is a part of the core team that guides the joint exploration in the power of our personal and collective attention and how through our attention we create the systems that form the fabric of our society.